For the IAA 2019 Audi came up with an all new presence. Bold, exciting and technologically impressive the stand interpreted ‘Vorsprung durch Technik’ in a fresh new way. Audi presented two world premieres and focused on its electric line-up featuring different answers on the automotive mobility of the future.

Integrated in the team of Parasol Island we worked on 5 films openers, each focusing on one of their all electric show cars. Audi positioned its individual models in unique environments. The opener to each film presents the core values of each Audi model through the environment and landscape it was designed for, resulting in a modern title-sequence look and feel.