Framents of Madness
WebsiteBanner_Still_Lego_Vehicles.png

LEGO Vehicles

Vehicles with a bit extra

 
Thumbnail_Shopper_Camper_01.png

100% Vehicles

+ extra fun in the trunk

 
 

Ready, Steady, GO!

As a follow-up to the Animals-campaign we kick-started our team again to push out 8 more spots for LEGO. We switched the wild-life theme for something a bit more motorized but with the same fun and playfull attitude.

We and MrKaplin had such a good time creating something fun and unique, that touches the inner child and begs for more - so we gave you more! Roll up your sleeves for a series of 5 Bumpers, 2 Prerolls and a TVC, featuring a bunch of nitro fueled vehicles with some extra nice junk in their trunks.

 
 

Bumpers

 

TVC and Prerolls

 

Making Of

 

CREDITS

Client: LEGO

Production Studio: VoxelWolves

3D:
Rafael Vicente, Diogo Assis, Sebastião Lopes, Diana David,
Manel Bello, Joana Correia, Teresa Cruz, Sofia Bernardo, Carolina Conceição

2D:
Arjen van der Wal

Direction & Design: Mr Kaplin
Agency: HighlyUnlikely
Production Company: Jelly London

Creative Directors: Heidi Bennett, Simon Rønsholt
Producers: Alex Davis, Laura Thomas, Janet Smith, Rosie Evatt

Music Production & Sound Design: Box of Toys Audio